#LINKEDIN CREATE COMPANY PAGE HOW TO#

What are some of the words they would use to search for a page like yours? The industry is chosen from a dropdown list, and when making your choice, ask which one helps your ideal page followers understand the work your company does. The page “Industry” is like a category that helps your company page pop up in the right searches. To do that, pick the page industry wisely, narrow it down with specialities, and polish the tagline just below the page name. Secondly, it’s important to align the elements that strengthen the brand and allow more people to gain awareness of your existence and work.

A square or a round profile photo is the bestīuild Brand Awareness with These LinkedIn Business Page Features.

Company name can contain up to 100 characters.

Read more: Strengthen Your Social Media Presence With This 6-Point Audit Checklist Essentials in a nutshell

If your logo is rectangular or you don’t have a logo, consider creating a special one for LinkedIn use, and use the same across all social media platforms.

The photo will be presented in a round format, so a square or a round image is the best. This distinguishes the business from the individual people and leaders, and it’s also an effective strategy for one-person brands to speak to a different audience than through their personal profile. The page name should - clearly and straightforwardly - be the name of the business, project or organisation it’s representing.Īlong the same lines, the best profile photo is often the company logo.

#LINKEDIN CREATE COMPANY PAGE HOW TO#

Let’s look at how to optimise each one of them to drive more of the right people to your page and business! Get the Basics Straight: LinkedIn Company Profile Name & Photoįirst we’ll deal with the essentials on top of the LinkedIn business page that every company setting up a page should have aligned: the page name and profile photo. In the next part, we’ll discuss more advanced strategies to build your brand and foster engagement. In this article, we’ll look into the first seven that form the foundation of business communication on LinkedIn. There are twelve small steps to take to optimise your LinkedIn business page. The good news is that optimising a LinkedIn company page is rather quick and simple.

That’s largely due to an unoptimised profile, lack of information or lack of strategy, when it comes to their LinkedIn business page. Sadly, a huge percentage of the active business pages are missing out on the opportunity to engage with their audience. There are over 85 million companies represented on LinkedIn. Put simply, LinkedIn business pages are like personal LinkedIn profiles that represent whole companies and brands instead of individual professionals. In the previous blog post, we discussed if, when and for what purpose to set up a LinkedIn business page, and now, it’s time to take a look into how exactly to do that! LinkedIn Business Page: 14 Things to Know How to attract the 900 million LinkedIn users - or even a fragment of them - to your business and services? Are you looking to tap into the massive potential of LinkedIn's 900 million users for your business? In this article, we will explore seven essential steps to optimise your LinkedIn business page, attract the right audience, and drive engagement and growth for your brand.

Linkedin create company page